Monday, November 17, 2008
Hey, I'm willing to give them a break...
I was reading through the Human Rights Campaign's list of companies that gave to Yes on 8, the California referendum that removed marriage equality from the state's constitution. When I saw a franchisee of an international company gave $2,500 to opponents of equality, I immediately knew I would require someone at the company's world HQ to address this. Or, I would.
So, after a few discussions, I informed the company's spokesperson that they had until today to take the following three actions:
1) Repudiate the franchisee's gift
2) Make a gift in the same amount to an organization fighting for true equality
3) Immediately add sexual orientation and gender identity to the corporation's non-discrimination policy.
Some have asked if I have been too harsh. It's an easy one to answer. "Harsh?" Are you kidding me? Let me tell you about harsh. This is a civil war waged upon free and just people by those who seek to control them. In 1776 the punishment for such treatment was not a boycott. Those objections came at the end of a bayonet. Thank goodness times have changed."But," say others, "It's not the national office, it's one individual franchisee." You know, they don't have any problem associating themselves with the franchisee when the checks roll in.
This is outrageous behavior. Luckily, we have a weapon far more powerful than the end of a gun. We have a handle, a handle on a spigot of money. Mess with the gays and watch the "pink wrath" slowly twist the spigot until they're at the table begging for forgiveness. (see: Coors, Ford, Microsoft, et al.)
It always helps move things along when I tell them to search this phrase in Google (thanks for the headline WaPo.)
I think we'll work it out, I really hope we do. To help them undertstand the matter, I sent the spokesperson a few links:
Californians Against Hate to end boycott against Bolthouse Farms in
fight over gay marriage
http://www.latimes.com/news/local/la-me-juice9-2008oct09, 0,4032084.story
Ford Affirms Gay Publication Support. No Victory For AFA
http://www.boycottford.com/ford/businessweek/ businessweek.htm
Sincker's heads will roll over homophobic commercial
http://www.americablog.com/2007/02/snickers-parent- masterfoods-reportedly.html
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